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Health Insurance

How to Choose a Health Insurance Advisor in India (2026)

How to choose a health insurance advisor in India: who can legally sell you a policy, how each is paid, how to check IRDAI registration, and the red flags.

Harsh Soni
Written by
13 min read
Updated 28 September 2026
Paper diorama of a checklist card with two ticked boxes beside a blank identity card on a lanyard, under the words Choosing an Advisor and a plaque reading Questions to ask first
Key takeaways
Check the registration before you look at a single quote, then ask which insurers the advisor can actually place you with – that answer tells you how wide the comparison can be.
Judge an advisor by the questions they ask about your health, because an honest, complete proposal form is what protects a claim years later.
Ask how the advisor is paid on the policy in front of you; a straight answer is a good sign, and a vague one is worth noticing.
Walk away from anyone who promises a claim will be paid or pushes you to drop a policy you already hold.
Pick the advisor you would want on the phone during a hospital admission, because help at claim time is where the difference between advisors shows.

To choose a health insurance advisor in India, check three things before you look at a single quote: that the person or firm is registered with IRDAI, which insurers they can actually place you with, and how they are paid. Then judge them by the questions they ask about your health, because an honest, complete proposal form is what protects your claims later.

Advisor is a job title, not an IRDAI licence category. Whoever you speak to is either the insurer's own staff or one of the intermediaries IRDAI registers, and each type acts for a different party, offers a different range of insurers and is paid in its own way.

Who can sell you health insurance in India, and how do they differ?

Health insurance in India is sold by the insurer directly or by an IRDAI-registered intermediary: an individual agent, a corporate agent such as a bank, an insurance broker, a point of sales person, a web aggregator or an insurance marketing firm. They differ on whose plans they can offer and whom they act for, and for a family health policy they are paid through the insurer, not by you.

TypeActs on behalf ofWhose plans they can offerHow they are paidHow to check them
Individual agentThe insurer that appointed themAt most one life, one general and one health insurerCommission from the insurerThe insurer's identity card, the appointment letter on request, and IRDAI's list of blacklisted agents
Corporate agent, including many banksThe insurers it has arrangements withUp to nine insurers per line; a composite corporate agent can exceed nine in one line within 27 in totalCommission from the insurerIRDAI's list of corporate agents; registration numbers start with CA
Insurance brokerYou, the clientInsurers it places business with; it must explain how much choice it offersCommission from the insurer; fees only for commercial risk and claims workIRDAI's list of brokers; the firm's name must include Insurance Broker, Insurance Broking or a similar term
Point of sales personThe insurer or intermediary that engaged themSimple POS products only – in health, largely pre-underwritten onesUnder a written agreement with whoever engaged themThe certificate issued by the insurer or intermediary that engaged them, which names that firm and the products they may sell
Web aggregatorThe insurers it has agreements withInsurers it has agreements withBy insurers, mainly when a lead from its site becomes a policyIRDAI's list of web aggregators, which shows each website address
Insurance marketing firmThe insurers it has tie-ups withUp to six life, six general and six health insurersCommission from the insurerIRDAI's list of insurance marketing firms

Sources: IRDAI (Appointment of Insurance Agents) Regulations, 2016, notified 15 April 2016; IRDAI (Registration of Corporate Agents) Regulations, 2015, notified 20 August 2015, as amended by the IRDAI (Insurance Intermediaries) (Amendment) Regulations, 2022, notified 5 December 2022, and 2026, notified 30 July 2026; IRDAI (Insurance Brokers) Regulations, 2018, notified 12 January 2018; IRDAI (Insurance Web Aggregators) Regulations, 2017, notified 13 April 2017; Revision in Guidelines on Point of Sales Person – Non-Life and Health, 16 March 2017.

In practice, the range matters more than the label. Because general insurers sell health cover too, an individual agent can usually show you health plans from one or two companies, while a corporate agent or a broker can put several insurers side by side. A comparison website is an intermediary as well, registered either as a web aggregator or as a broker. On a web aggregator's site, under the IRDAI (Insurance Web Aggregators) Regulations, 2017, the contact details you enter to see prices become a lead it can pass to the insurers it has agreements with and follow up by phone. Most insurers also sell directly, on their own websites or through their own staff.

How is a health insurance advisor paid?

A health insurance advisor who works as an agent, corporate agent, broker or marketing firm is paid commission by the insurer, not a fee by you. Under the IRDAI (Expenses of Management, including Commission, of Insurers) Regulations, 2024, in force from 1 April 2024, each insurer pays commission under its own board-approved policy, within an overall limit on what it spends running the business.

The only fees in the rules are narrow ones. The IRDAI (Insurance Brokers) Regulations, 2018 let brokers charge for risk management on commercial risks and for claims consultancy in commercial general insurance, and neither covers a family health policy. Three things follow for you:

  • There is no second bill. The commission is one of the insurer's expenses of management, so the advisor does not charge you separately.
  • Commission can differ between insurers. Each insurer sets its own commission policy, so two similar plans can pay an intermediary differently. That is the conflict worth keeping in mind – not a reason to distrust every advisor.
  • You can ask what it is. Agents and corporate agents must disclose the scale of commission on a product if you ask, and brokers must disclose their remuneration on request, under the codes of conduct in the IRDAI (Appointment of Insurance Agents) Regulations, 2016, the IRDAI (Registration of Corporate Agents) Regulations, 2015 and the IRDAI (Insurance Brokers) Regulations, 2018.

How the person in front of you is paid matters as much as how their firm is paid. An advisor paid per policy or chasing a sales target has a reason to close today, so ask. A good advisor will not mind the question.

Is a free insurance consultation really free?

A free insurance consultation costs you nothing directly: registered intermediaries are paid through the insurer's commission when you buy a policy through them, so the call is funded by the sales that follow. It is genuinely free to you, but it is not automatically neutral, which is why asking how the advisor is paid belongs in every free call.

A useful free call should leave you with:

  • a cover amount worked out from your city, your family and the cover you already hold, not a round number;
  • a short list of plans, with the reason each one is on it;
  • the waiting periods, exclusions and sub-limits that apply to your health history, read from the policy wording;
  • a clean ending, with no follow-up calls you did not agree to.

What a free call cannot do is decide for the insurer. Whether your proposal is accepted, and on what terms, is the insurer's underwriting decision, and a corporate agent must make clear that it does not underwrite the risk or act as an insurer (IRDAI (Registration of Corporate Agents) Regulations, 2015). The health insurance guide covers the basics worth knowing before the call.

How do you check that an advisor is registered with IRDAI?

You can check an insurance advisor's registration on irdai.gov.in, where IRDAI publishes lists of registered corporate agents, insurance brokers, web aggregators and insurance marketing firms, with registration numbers, principal officers and validity dates. An individual agent is appointed by an insurer instead, so ask for the insurer's identity card and check IRDAI's list of blacklisted agents.

  1. Ask for the category and the number. A corporate agent's registration number starts with CA, and anyone selling for one must identify themselves and show their registration or certificate if you ask (code of conduct, IRDAI (Registration of Corporate Agents) Regulations, 2015). Under the IRDAI (Insurance Intermediaries) (Amendment) Regulations, 2026, notified 30 July 2026, the certificate a corporate agent's sales staff hold becomes a letter of enrolment issued by IRDAI.
  2. Match it on IRDAI's list. On irdai.gov.in, open Intermediaries, pick the list for that category, and match the name, the number and the principal officer.
  3. For an individual agent, ask for the identity card. The insurer issues it, and the agent must show it, plus the appointment letter if you ask (IRDAI (Appointment of Insurance Agents) Regulations, 2016). Check IRDAI's downloadable list of blacklisted agents, and call the insurer if anything looks off.
  4. After you buy, check the documents. From 1 January 2027, a policy sold through a corporate agent, broker, marketing firm or web aggregator must name the person who sold it, with their ID and the branch's phone number and email, on the proposal form, policy and certificate of insurance, under the same 2026 amendment.

Do not be thrown by the end dates on IRDAI's lists. Under the IRDAI (Insurance Intermediaries) (Amendment) Regulations, 2026, registrations no longer lapse after three years: they stay in force while the annual fee is paid, and existing intermediaries must apply for a fresh certificate before 31 January 2027.

What should you ask an insurance advisor before you buy?

Before you buy, ask an insurance advisor seven questions: which IRDAI category they are registered in, which insurers they can place you with, how they are paid, why this plan beats the alternatives, what it excludes for your health, what they do at claim time, and whether you can read the policy wording first. A good advisor answers every one without hesitation.

Question to askWhat a good answer sounds like
Which IRDAI category are you registered in, and what is the number?A category and a number you can find on irdai.gov.in, or the insurer's identity card for an individual agent.
Which insurers can you place me with?A named list, not a vague "all the big ones".
How are you paid on this policy?A straight answer, including the commission scale if you ask for it.
Why this plan and not the other two you showed me?Reasons tied to your city, family and health, such as room rent, co-pay and waiting periods, not the premium alone.
What will this policy not pay for, given my health history?The specific waiting periods and exclusions that touch your conditions, read from the policy wording.
What exactly do you do when I claim?Who you call, how they help with cashless approval and reimbursement papers, and how they escalate a dispute.
Can I read the policy wording and Customer Information Sheet before I pay?Yes, straight away.

Two of those answers are rules, not courtesies. A corporate agent working with more than one insurer in a line of business must give you the list of those insurers and disclose its commission scale if you ask (IRDAI (Registration of Corporate Agents) Regulations, 2015). And every health policy comes with a Customer Information Sheet, the insurer's plain-language summary of cover, exclusions, sub-limits, waiting periods and the claims and grievance process (Master Circular on Health Insurance Business, 29 May 2024).

What are the red flags when choosing an insurance advisor?

The clearest red flags in an insurance advisor are pushing riders before understanding your needs, skipping your health history, comparing plans on premium alone, promising that a claim will be paid, and pressing you to drop a policy you already hold. Each one moves risk onto you, and it usually surfaces at claim time, when it is too late to fix.

Several of these already break IRDAI's codes of conduct for agents and corporate agents, set out in the IRDAI (Appointment of Insurance Agents) Regulations, 2016 and the IRDAI (Registration of Corporate Agents) Regulations, 2015.

  • Pushing riders and add-ons first. Every rider adds premium. A good advisor can tell you what each one pays for and when you would use it; if the answer is vague, you probably do not need it.
  • Not asking about your health history. The codes require agents and corporate agents to explain why full disclosure matters, and forbid them from inducing you to leave anything out. Until a policy has run 60 months without a break, the insurer can contest a claim for non-disclosure; after that, only for established fraud (Master Circular on Health Insurance Business, 29 May 2024). See how to disclose pre-existing diseases and how the five-year moratorium works.
  • Comparing plans on premium alone. The cheapest quote can carry a room-rent cap, a co-pay or disease-wise sub-limits that only show up on the hospital bill.
  • Promising that a claim will be paid. Only the insurer decides a claim, against the policy wording and what you declared. A corporate agent must make clear that it does not underwrite the risk or act as an insurer, and must not misrepresent a policy's benefits. An advisor can promise effort, not outcomes.
  • Pressing you to cancel a policy you already hold. The codes bar agents and corporate agents from forcing you to end an existing policy and take a new one from them within three years of that termination. If a switch genuinely helps, porting your policy carries across the waiting-period and moratorium credit you have already earned (Master Circular on Health Insurance Business, 29 May 2024).
  • Making insurance a condition of a loan. A corporate agent selling insurance alongside another product, such as a loan, must not compel you to buy the insurance through it.
  • Being cagey about registration. Every registered intermediary has a number you can check on irdai.gov.in.

What should a good advisor do after you buy the policy?

After you buy, a good health insurance advisor keeps working: reminding you before renewal, keeping nominee and contact details current, and helping at claim time with cashless approval, reimbursement papers and disputes. For corporate agents, the post-sale code of conduct in the IRDAI (Registration of Corporate Agents) Regulations, 2015 requires them to pass claim information to the insurer within three working days.

  • Before renewal. A corporate agent must try to get your premium to the insurer on time, with notice to you orally and in writing, and make sure you know when your cover expires. That matters because the moratorium counts only continuous cover.
  • During a claim. The same code requires prompt advice on anything the insurer asks for, word of its decision without delay, and reasonable help in pursuing the claim. In practice, that means starting cashless pre-authorisation early for a planned admission and checking a reimbursement file before it goes in.
  • If a claim is cut or rejected. Reading the reason against the policy wording with you, then taking it to the insurer's grievance team and, if needed, the Insurance Ombudsman. Here is what to do if a claim is rejected.
  • Never taking a cut. Under their codes of conduct, agents and corporate agents must not demand or receive any share of the claim money.

Those rules set a floor. Ask before you buy what the help looks like above it: who picks up the phone during an admission, and whether the person who sold you the policy is still the one you call.

Is choosing a term insurance advisor any different?

Choosing a term insurance advisor works the same way, with two differences. An individual agent can represent only one life insurer (IRDAI (Appointment of Insurance Agents) Regulations, 2016), so an agent shows you one company's term plans. And the claim will be made by your family rather than by you, so the advisor's willingness to help your nominee is the thing to check most carefully.

  • Point of sales term plans are a simpler product. Under the Master Circular on Point of Sales Products and Persons – Life Insurance, 2 December 2019, a POS term plan is sold on non-medical underwriting only and can carry a waiting period of up to 90 days for death other than by accident. Ask whether a fully underwritten plan would suit you better before you settle for one.
  • Disclosure matters just as much. Smoking, medical history, occupation and income all go on the proposal form, and a good advisor walks through every question with you rather than filling it in for you.
  • Tell your family who the advisor is. Your nominee should know where the policy documents are and whom to call, because they will be the one making the claim.

The term insurance guide covers how much cover to buy and how a term claim works.

Where does nyvo fit among these options?

nyvo insurance Services LLP is an IRDAI-registered corporate agent (composite), licence number CA1085, and appears on IRDAI's published list of corporate agents. As a corporate agent, nyvo can arrange policies only with the insurers it has an arrangement with. When you buy through nyvo, the insurer pays nyvo a commission; you pay the insurer's premium and no fee to nyvo.

nyvo's advisors are salaried rather than paid per sale, so what they recommend does not change what they earn. The first conversation is a free 30-minute call, and the team also helps with documentation, underwriting questions and claim follow-ups after you buy. You are free to buy any plan directly from the insurer instead.

You can check the details yourself on nyvo's IRDAI licence and contact page, and read how nyvo picks plans and how it is paid. If a second opinion on a quote you already hold would help, a free 30-minute call with a nyvo advisor is one option among the ones above.

FAQs

Do I have to pay a health insurance advisor?

No, not an IRDAI-registered intermediary selling you a family health policy. Agents, corporate agents, marketing firms and web aggregators are paid through the insurer, and brokers may charge fees only for commercial risk management and commercial claims consultancy (IRDAI (Insurance Brokers) Regulations, 2018, notified 12 January 2018).

Can an insurance agent sell health plans from more than one company?

Yes, but only from one general insurer and one health insurer at a time. Under the IRDAI (Appointment of Insurance Agents) Regulations, 2016, notified 15 April 2016, an individual agent can represent at most one life, one general and one health insurer, so a corporate agent or broker can usually show you a wider range.

What is the difference between an insurance broker and a corporate agent?

A broker acts for you, the client, while a corporate agent sells for the insurers it has arrangements with. A broker must act in its clients' interest under the IRDAI (Insurance Brokers) Regulations, 2018, while a corporate agent can place business only with its tie-up insurers, up to nine per line under the IRDAI (Insurance Intermediaries) (Amendment) Regulations, 2022, notified 5 December 2022.

How do I check an insurance agent's licence?

Ask to see the identity card the insurer issued, which the agent must show you along with the appointment letter if you ask (IRDAI (Appointment of Insurance Agents) Regulations, 2016, notified 15 April 2016). Then check IRDAI's list of blacklisted agents on irdai.gov.in, and call the insurer if anything looks wrong.

Can an advisor guarantee that my claim will be paid?

No. Only the insurer decides a claim, against the policy wording and the information you declared, so an honest advisor promises help with the paperwork and the follow-up, not the outcome.

Is it cheaper to buy health insurance directly from the insurer?

It can be. The IRDAI (Expenses of Management, including Commission, of Insurers) Regulations, 2024, in force from 1 April 2024, require each insurer's board-approved expenses policy to set out how savings from directly sourced business reach policyholders through lower premiums, so compare an advisor's quote with the price on the insurer's own website before you pay.

Is nyvo an insurance broker?

No. nyvo insurance Services LLP is an IRDAI-registered corporate agent (composite), licence number CA1085, so it arranges policies only with the insurers it has an arrangement with, and its advisors are salaried rather than paid per sale.

At a glance

Who can sell you insurance, at a glance

Individual agentCan represent at most one life, one general and one health insurer at a time (IRDAI (Appointment of Insurance Agents) Regulations, 2016, notified 15 April 2016).
Corporate agentUp to nine insurers in each of life, general and health; a composite corporate agent can exceed nine in one line if its total stays within 27 (IRDAI (Insurance Intermediaries) (Amendment) Regulations, 2022, notified 5 December 2022).
Insurance marketing firmUp to six life, six general and six health insurers (IRDAI (Insurance Intermediaries) (Amendment) Regulations, 2022, notified 5 December 2022).
Insurance brokerArranges insurance for its clients and must act in their interest; it may charge fees only for risk management on commercial risks and claims consultancy in commercial general insurance (IRDAI (Insurance Brokers) Regulations, 2018, notified 12 January 2018).
Who pays the commissionThe insurer, under its own board-approved commission policy (IRDAI (Expenses of Management, including Commission, of Insurers) Regulations, 2024, in force 1 April 2024).
Seller named on your policyFrom 1 January 2027, a policy sold through a corporate agent, broker, marketing firm or web aggregator must show the seller's name and ID on the proposal form, policy and certificate of insurance (IRDAI (Insurance Intermediaries) (Amendment) Regulations, 2026, notified 30 July 2026).
Where to checkirdai.gov.in publishes lists of registered corporate agents, brokers, web aggregators and insurance marketing firms, and a list of blacklisted agents.

Rules as published on irdai.gov.in on 28 September 2026. A later amendment can change a limit, so check the current regulation before relying on a number.

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Harsh Soni
Founder & Principal Officer

16+ years in financial services. Former investment banker at Bank of America, Kotak Investment Banking, and SBICaps, and ex-CFO of slice. Founder of nyvo and Principal Officer - IRDAI Certified.

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