New Jeevan Amar
LIC's pure term plan sold through agents rather than online. The distinction that matters against New Tech-Term is the entry point: cover starts at ₹25 lakh here against ₹50 lakh, so it reaches buyers who want less protection or cannot clear the higher underwriting bar.
The things that decide it
New Jeevan Amar in one table
| Insurer | Life Insurance Corporation of India |
|---|---|
| Sum insured | ₹25 lakh upwards, with no stated ceiling - the limit is whatever underwriting allows. |
Claim settlement and complaint figures are IRDAI-published and held centrally by NYVO, not taken from the insurer's marketing.
What New Jeevan Amar does, and what it does not
Term insurance is a narrow product, so the useful question is not how this plan scores against a benchmark - it is what it pays for and what it leaves out. Both lists come from LIC's own documents.
- Cover starts at ₹25 lakh, half the entry point of LIC's online term plans
- Two death benefit options - level sum assured, or increasing sum assured
- Single, regular or limited premium payment
- Sold through an agent, so there is someone to work through the application with
- Maturity benefit - nothing is paid if you survive the term
Which variant should you take?
This plan is sold in more than one form, and the choice is made once at purchase. Picking the wrong one is not something you can quietly correct later, so it is worth a minute now.
Level Sum Assured
Most buyersCover equals the basic sum assured and stays flat for the whole term. Maximum 40 years, subject to the maturity age cap.
Increasing Sum Assured
Cover holds flat for the first five years, then rises each year until it reaches twice the original sum assured. The maximum term depends on your age and sum assured band.
What this plan will not pay for
Every policy carries exclusions, and they are the clauses people read for the first time at claim stage. These are the ones worth knowing before you buy.
Not covered
Indicative, not exhaustive. Your policy wording is the contract.
- Suicide within 12 months of the date of commencement of risk, or of revival - 80% of premiums paid is returned and nothing more, whether the policy is regular, limited or single premium. Taxes, extra premium and rider premiums are excluded from that calculation.
- Nothing is payable at all on a lapsed policy. The 80% return applies only while the policy is in force.
Where New Jeevan Amar falls short
No plan is right for everyone, and a page that only lists strengths is not much use to you. These are the gaps we would raise on a call before recommending it.
Worth knowing before you buy
None of these are dealbreakers on their own. They are the trade-offs this plan asks you to accept.
- Sold offline through an agent, so the price carries a distribution cost that LIC's online plans do not. If you are comfortable buying online, New Tech-Term covers the same ground.
- No maturity benefit and no surrender value on the regular premium version. Survive the term and nothing comes back.
- The death benefit option is fixed at purchase and cannot be changed later.
- Non-smoker rates depend on a cotinine test. Without it, smoker rates apply whatever you declared.
Read it from the insurer
We summarise. The policy wording is the contract, and it is the only document that settles a dispute. These links go to the insurer's own pages.
Is New Jeevan Amar the right plan for you?
A salaried, IRDAI-certified NYVO advisor will look at what you already have, tell you where this plan fits and where it does not. Free, and with no obligation to buy.
Book a free call →NYVO is an IRDAI Registered Corporate Agent (Composite), licence number CA1085. This page is general information about a product, not personal insurance advice. Plan terms are summarised from the insurer's documents – the policy wording governs.
